For decades, companies like Humana have tried to explain health insurance concepts through mediums such as printed brochures, member handbooks and explanation-of-benefit statements that seemed to explain very little. That’s a problem because members who don’t know the difference between an HMO and a PPO or don’t understand what a health saving account is can’t choose and use health benefits effectively and efficiently.
As a result, Humana created Stay Smart Stay Healthy, a new-media venture designed to simplify the complex world of health insurance and communicate with healthcare consumers in a way they want and makes sense to them. The program’s goal is simple: to educate consumers on the healthcare system through an informative and engaging series of videos. These videos answer fundamental questions: Why is healthcare so expensive? How does health insurance work? What is consumer-directed healthcare? The two-to-four-minute videos are posted on YouTube, where anyone can view them, create links to them and comment on them. Stay Smart Stay Healthy videos were the most viewed healthcare videos in the ion segment of YouTube for the week they were launched.